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For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
- Sales Rank: #3677843 in Books
- Published on: 2013-11-01
- Original language: English
- Number of items: 1
- Dimensions: 10.87" h x .0" w x 8.50" l, 1.18 pounds
- Binding: Paperback
- 256 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Sustainable Marketing? You'll still not get it, but you will learn about sustainable business.
By Amazon Customer
The name does not really reflect the content, as it is about sustainable business models in general. It is of course a very topical subject, and the authors give us multiple dimensions to think about in business. A necessary read.
0 of 0 people found the following review helpful.
Excellent!
By Mylee
Fantastic textbook! Well-written, engaging, current, useful, and framed in positive change.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Happy with Everything !! Delivery time was excellent
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